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Amy Blitz | Connect CRE

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Amy Blitz


URBN Playground

Co-founder, URBN Playground

Recognized need for more expansive amenity programming

Clients range from from Hines to Extell and Toll Brothers

Amy Blitz, fitness guru and celebrity trainer, is one of the co-founders of amenity management firm URBN Playground. She met her business partner managing the fitness facilities at one of New York City’s largest rental complexes; both knew there was an opportunity to offer more full-service, expansive amenity programming that offered lifestyle and wellness in addition to traditional fitness.  

Five years in, URBN has delivered full-service amenity management, design, space planning, tech, and staffing to residential, commercial, and hospitality real estate properties around the country. Clients have ranged from Hines Development and Tishman Speyer to Extell Development and Toll Brothers. URBN Playground also just Ranked #29 on the Inc. 5000 Regionals List for New York Metro.  

In 2020, under Blitz’s leadership, URBN helped buildings in New York City as well as other markets around the country adapt through enhanced virtual programming, and socially distant and private in- person event opportunities. URBN developed and delivered a concierge app for seamless amenity space bookings to adhere to COVID-19 protocols and facilitate using common spaces safely in a changing and challenging environment with contact tracing in place. This is now used in more than 50 buildings. URBN also debuted its concierge software to enable buildings that seek virtual services and booking platforms for residents or office tenants without full-service and staffing needs. 

These are just a few of the reasons we chose Blitz as one of the New York 2021 Women in Real Estate Award winners. Connect CRE’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others. 


Inside The Story

URBN Playground's Blitz

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).