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2021 Next Generation Awards
New York & Tri-State
Isaac Rosner
Joined VTS six years in entry-level role
Now national director, NYC head, marketplace strategy
Strategized launch of VTS Market
Isaac Rosner joined VTS, a leading leasing, marketing, and asset management platform six years ago, and has since risen the ranks from an entry level business development and sales associate to his current role as national director, NYC head, marketplace strategy. As a leader in one of VTS’ most penetrated markets, Rosner has played a key role in the rollout of the CRE industry’s first integrated, online marketing platform that enables landlords and their agency teams to market and lease their available spaces remotely for the first time.
VTS, whose platform manages more than 60% of national Class A office space and 65% of the Manhattan office market, saw a successful launch of VTS Marketplace in June 2020, at the height of the pandemic when CRE professionals needed an online platform more than ever. At launch, leading landlords including Tishman Speyer, Brookfield Properties, Empire State Realty Trust, Hines, Oxford Properties Group, and RXR chose VTS Market as their system of record for digital leasing and marketing. With Rosner’s hand in strategizing the launch of the product and majority of the market’s largest owners onboard at launch, he has helped lead VTS Market to become reportedly the most rapidly adopted product in proptech history.
These are just a few reasons we chose Rosner as one of the New York/Tri-State 2021 Next Generation Award winners. Connect Media’s fifth annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.