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Brian Foley | Connect CRE

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Brian Foley

Brian Foley


Procida Funding

Joined Procida Funding as an associate in May 2016

Promoted to head of loan originations at age 24

Repeatedly demonstrates knowledge of complex loan structures

Brian Foley joined Procida Funding full-time as an associate in May of 2016 after graduating with a BS in Economics from the Wharton School of Business at the University of Pennsylvania with concentrations in Finance and Real Estate. Foley was also a member of Penn’s varsity swim and dive team, specializing in the backstroke.

Before coming to Englewood Cliffs, NJ-based Procida, Foley interned at Advantage Futures, one of the highest volume futures broker in the industry, based out of Chicago. There, he learned key values in sales and trading.

At the start of his tenure with Procida, Foley worked on REO assets and distressed deals. Promoted to the position of VP & head of loan originations at 24 years old, time and time again he has shown strong knowledge of complex loan underwriting. Under his oversight, Procida closed $140 million in new deals in the fourth quarter of 2020 alone.

These are just a few reasons we chose Foley as one of the New York/Tri-State 2021 Next Generation Award winners. Connect Media’s fifth annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.


Inside The Story

Procida Funding’s Foley

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).