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2021 Women in Real Estate
National
Kimberly Boland
Named director of digital marketing at Morgan Properties in September 2019
Played a key role in growing the Morgan Properties brand digitally
Joined company in 2009 as social media & digital marketing strategist
In 2009, Kimberly Boland joined Morgan Properties, now the country’s largest private owner of multifamily properties, as social media & digital marketing strategist. In this role, she was given the opportunity to establish and elevate the real estate company’s online presence through various content, social, and digital marketing campaigns. Boland played a key role in growing the Morgan Properties brand digitally by not only auditing and redeveloping the company’s websites, but also spearheading the creation of multiple social media accounts for the company, when most real estate companies did not have a social presence.
Now, years later as director of digital marketing at King of Prussia, PA-based Morgan Properties, Boland is responsible for seeking and implementing cutting-edge and innovative communications, content marketing, and advertising outlets for Morgan Properties’ entire digital presence. In this role, she works closely with the director of property marketing to develop promotional materials that are published on the company’s website and social media accounts. Boland continues to play an instrumental role in implementing new marketing tools, helping develop the company’s mobile application, “More with Morgan,” which provides residents with gamification tools where they can earn points towards gift cards to various stores, restaurants, etc.
She manages and creates all content for the application and is also responsible for implementing chatbots on Morgan Properties’ website and internal systems, making the company one of the first real estate firms to successfully utilize chatbots. She works closely with BetterBot to make the bots more user-friendly and eliminate multiple steps for website visitors, tailoring their needs to the appropriate contact at Morgan Properties.
These are just a few of the reasons we chose Boland as one of the National 2021 Women in Real Estate Award winners. Connect CRE’s Women in Real Estate Awards honor the achievements and inspirational stories of women who have reached respected positions of leadership and play key mentorship roles for others.