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Chicago & Midwest  + Illinois  + Industrial  | 
Intersect Illinois has launched a marketing campaign showcasing the state's competitive advantage in key industries

Illinois Launches Marketing Campaign Touting State’s Competitive Edge 

Intersect Illinois, the public-private business recruitment arm of the state, has launched a multimedia, multichannel campaign called Be in Illinois. The campaign showcases Illinois’ unique assets such as its skilled workforce, central location and history of innovation to corporate investment and relocation decision makers.  

“Illinois has a great story to tell, with a proven track record of innovation and success, but we have been shy about telling it,” said Intersect Illinois CEO Dan Seals. “The economy is at an inflection point, so now is the time to be more direct in communicating all that Illinois has to offer, telling those stories, and attracting new investment and jobs.” 

The campaign shines a spotlight on sectors where Illinois has a competitive advantage, including agribusiness, life sciences, manufacturing, tech, transportation and logistics, along with a rapidly emerging electric vehicle sector. The Chicago Tribune reported that the campaign intends to encourage downstate economic development


Inside The Story

Intersect Illinois

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

  • ◦Economy
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