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California  + Los Angeles  + Net Lease  | 

Former JLL Retail Net Lease Broker Joins Beta in LA as SVP

Commercial real estate industry veteran Adam Friedlander, who has been a director at international commercial real estate firm JLL, is now taking on the role of senior vice president at commercial real estate agency Beta in Los Angeles. Friedlander, who has 15 years of experience, will maintain his focus on sales, acquisitions and recapitalizations of net lease retail properties on the West Coast. 

“For several years, we have watched Adam become a leading net lease investment broker,” Richard Rizika, co-founder and partner at Beta, said.  “We are confident that he will continue to provide best of class service to our valued clients as we continue to grow the Beta brand.”

Friedlander has previously closed more than $1 billion in deals consisting of more than two million square feet. He has also assisted in the acquisition and sale of commercial property for pension fund advisors, developers, private high net worth and foreign investors.

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